Archives: July 2017

Desiree Perez: A Partner for the Music Industry

Roc Nation is an American entertainment company that was established in 2008 by Jay-Z that aims to partner with the biggest names in the music industry. One of the top executives of Roc Nation is Desiree Perez, who is making sure that the best deals are the only ones being agreed upon for the benefit of the company. Roc Nation is active all throughout the United States, and they have offices in the country’s major cities. They also have previous contracts with musicians for so many years, including the likes of Rihanna, Demi Lovato and Lil Wayne. Aside from partnering with individual musicians, Roc Nation also tend to partner with other management and recording companies and studios, and just recently, they started focusing on being a full service entertainment company. Roc Nation currently has their own record label, talent agency, touring company, concert production company, music company, TV production company, film studio, and a music publishing house.  Related article on

The founder of Roc Nation, Jay-Z, is signed with another entertainment company named Live Nation. However, this $150 million contract is soon to end, as it was first signed in 2008 and the deal would last for a decade. Jay-Z is planning to switch to his own company instead, and would not sign any more deals with third party companies. Jay-Z stated that he plans to purchase Live Nation instead, and if they won’t agree with his plans, he will just sell them stakes from his own Roc Nation. Live Nation on the other hand, stated that once Jay-Z is out, they would tend to move away from the music industry as well. However, other sources reveal that Live Nation still wants to have their concert contracts with Jay-Z renewed.  Check this on

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Desiree Perez, one of Roc Nation’s top executive, has been reported to be meeting with Universal Music Group executives. She has been seen meeting with the chairman of the UMG, tagging along Jay-Z with her. For an update of Dez timeline activities, click on  This meet up has sparked some speculation that UMG is interested in buying stakes from Roc Nation. Desiree Perez stated that their move is for the benefit of Roc Nation, and they’ll do everything that would help their company reach the top. For blogs and updates from Dez, visit

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With The Roc Nation Deal Coming To A Close, Potential Buyers Swoop In To Get Their Share Of The Business

There’s no doubt how big Jay Z has gotten over the last decade, and a lot of that success can be attributed to the $150 million dollar record deal that he had signed with Live Nation. In collaboration with the company, founded Roc Nation, which is an all inclusive document management company, which has some of the biggest names in the industry under its hood. However, next year, the deal that he had signed with the company will be coming to a close, which has gained the attention of numerous other companies who want a part of this million dollar business. Check

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With the deal coming to an end, either Jay-Z or the company are entitled to sell out their bit of the business, to anyone who they would see fit. This has numerous businessmen and record labels lining at the door to get a piece of something this big. There have also been numerous reports of companies wanting to make big offers and hopefully, one day buy out the entire company. While there are no reports of either party wanting to sell their share of the business, if the contract is renewed, chances are that it would be slightly different from the previous contract that he had. More to read on

Desiree Perez is also one of the more influential people in the picture here. She has been a long time friend and business partner of Jay-Z since the start of his career. Her trustworthiness and fierce negotiating power are what has kept her among some of the biggest names in the music industry. Read more about Desiree on  She has also been one of the most influential people when it comes to the running of Roc Nation and the success it has seen. Having a vast amount of experience working in the field of music, producing shows for both Beyonce and Jay-Z, she plans to focus the renewed contract on only the touring aspect of Jay-Z’s music.  For Dez latest tweets, follow her on twitter@desireeperez01.

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Desiree Perez Leading Roc Nation to big success

After Almost ten years deal with Live Nation, Jay Z’s land mark deal worth $150 million is finally coming to a close. Jay is voicing some prominent artists to take a stake at Roc Nation. The deal will be up next year, and either side could buy the company outright or sell their stake in Roc Nation.

According to a music insider, the deal will not be extended. Live Nation will not be extending the relationships with the artists whom they had bought their rights and recorded music. They will no longer be buying recorded music anymore. This move will potentially enable Jay to develop new artists and acquire more resources. The tough turf war between larger apple music & Spotify services and Tidal could ease up as the resources could be used to bolster the streaming service. More of this on

About Desiree Perez

Desiree Perez is an excellent businesswoman with a street savoir-faire and savvy. Presently she manages Jay Z’s business including Roc Nation and Roc Nation Sports. Perez has helped Jay z finalise various million dollar contracts. This has made her a crucial part of Jay’s new strategy which has seen her finalise several Roc Nation’s contracts. When it comes to business practices, Jay z may be at disfavour, but he has always selected the right person to do the task. Perez has effectively handled Jay Z’s transition from a rap artist to a music mogul.  Check

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Desiree Perez knows how to make a business run smoothly and close the big deals as she also runs her own business. The much interest that has developed in the business lately has been due to her skills and abilities demonstrated in the industry. It is a well-known fact to customers that she is diligently working to ensure that the company succeeds, so it has more to offer its customers in its uprise.  For update on Dez timeline activities, click on

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Jim Tananbaum Support for Smartphone-based Neuropsyche Treatment and Diagnosis Platform

Mid-June, Mindstrong Health, a startup that uses smartphones to diagnose and treat neuropsychiatric disorders announced that it had secured $14 million in a Series A financial support that was led by various investors among them ARCH Venture Partners, Foresite Capital, One Brain Mind Health Impact Fund, and Optum Ventures. Mindstrong operates a platform that is designed to monitor interaction patterns on smart devices and hence measure the objective cognition of the brain function.

Measuring Cognitive Function Using Smartphone Typing and Scrolling Patterns

In most cases, all modern medicine is based on objective measurement, but mental health has been limited to subjective measures alone. Mindstrong Health, however, wants to improve the outcome of people with mental disorders by using a platform that uses the patients’ smartphone scrolling and typing patterns to measure the brain function. Check out Ideamensch to know more.

By using the program, psychiatrists can get the information on cognition biomarkers which include memory, processing speed, and function. They can also learn about the mood of the patient. According to Dr. Tom Insel, the co-founder, and President of Mindstrong Health, the platform serves as a basis for developing better methods of improving mental health care. The solution is made easy since as mental disorders are global, so are the use of smartphones.

The company carried trial tests and said the results would be released in the coming months. To show his support for the idea, Jim Tananbaum, the CEO of Foresite Capital said the Mindstrong Health founding team had a better understanding of the challenges faced by the medical community when attending to patients with cognitive health disorders.

About Investor Jim Tananbaum

Jim Tananbaum, a graduate of Yale and Harvard, is the founder and CEO of Foresite Capital Management. Jim is associated with several healthcare companies which he has led to success during his 25 years in the industry. Among these enterprises are Jazz Pharmaceuticals, Amira Pharmaceuticals, and Amerigroup.

Before Foresite, Jim founded and managed Theravance and GelTex Pharmaceuticals before Genzyme acquired it for $1.6 billion. At one point, he served on the Harvard-MIT HST program advisory board and also at Yale School of Engineering.

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Beneful COntinues to Develop Healthy Options with Grain Free Dog Foods

According to the executives at its parent brand Purina, the Beneful brand of dog food was created with the name reflecting the fact this popular dog food brand was reported to be full of goodness. After its launch in 2001 the brand had grown to become the fourth largest pet food brand in the world by 2012 and is now looking to increase its market share even further with the launch of a grain free option for pet parents who want to provide the best quality healthy food for their dog.

The market for grain free dog foods has been growing greatly over the 21st century as the large level of processed foods used in the main dog food products in the world has caused concern for many pet parents across the planet. In response to the growing calls for grain free healthy pet food options Beneful has set out to create a dog food that can be enjoyed by pets and their parents who are sure the food their family member is eating is of the best quality; the first step taken by Beneful was the removal of grains in their many forms from the recipe being developed.

Beneful has always used real meats in its pet foods and recently launched its grain free recipe with chicken as the largest ingredient used; fruits and vegetables are also used to create an healthy dog food flavored with spinach, blueberries, and pumpkin.

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Desiree Perez Rocks Roc Nation

In 2008, rapper Jay Z signed a $150 million deal, spanning ten years, to work alongside Live Nation. This deal was mind-blowing when first announced and affectionately called the “360 deal”. Now that deal is finally coming to an end, and it is time for Jay Z to find a new group to take stakes in his recording contract with Roc Nation. Jay Z and Live Nation have the option to sell their Rock Nation stakes to other team, or they could just decide to buy the company.

Live Nation has mentioned that would like to continue with Jay Z’s touring deal even though they are no longer going to be involved in recording his music. They ultimately decided not to extend the “360 deal” because their initial plan was to buy Jay Z’s rights and recording music. That is no longer the plan because they are not a music recording company anymore. Now they just want to tour with him because that was very profitable.

Some of the artist at Roc Nation are very famous and respected people in the industry. The names include people like Jay Z, Meek Mill, Shakira, Fat Joe, and Rihanna. Jay Z’s favorite Roc Nation executive, Desiree Perez, had a meeting in Santa Monica with Sir Lucian Grainge recently. Sir is the Chairman and CEO at Universal Music Group. Desiree might have scored a deal with UMG for Roc Nation. More of this on igstars,com.

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Desiree Perez has worked closely with Jay Z for twenty years now. She previously worked with SC Enterprises, ran their track, and kept everything in order.  For timeline updates and blog reading, visit Dez page.  It is thanks to her tough negotiating skills that Rihanna was able to score such a lucrative deal with Samsung. She now works as an executive at Roc Nation. She is responsible for labeling operations, publishing, and coverings the setions of management. Related article on

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Shifting Investments in the Music Industry: Jay-Z and Live Nation Split

The music industry works in a similar fashion to other industries in the world economy; it survives on investments in talent. Companies and organizations invest in the music industry’s artists, recorded music, touring and merchandising. The investment deals give artists and producers capital to create popular music and crowd-pleasing shows.

Ten years ago, Jay-Z entered into an investment deal with live entertainment giant Live Nation, but the deal is nearly over, and Live Nation has not expressed interest in renewing its terms of investment with the rapper. The $150 million deal with Live Nation included interests in recorded music by Jay-Z and other artists on his label Roc Nation. While sources with information on Live Nation have made it clear that the company plans to keep its lucrative touring and live entertainment relationship with Jay-Z, its future plan no longer includes investments in recorded music, check  The end of Live Nation’s support of Jay-Z and other artists on his label leaves investment opportunities open for other possible funding sources.

The top executive for Roc Nation, Desiree Perez, and Jay-Z wasted no time fielding offers and seeking to build investment relationships with new music groups such as Universal Music Group. Even though no business relationship has been finalized, meetings like the one with representatives from UMG highlight new possibilities for the future of Roc Nation’s recorded music projects.   Interesting article on

Desiree (Des) Perez, Trusted Management for Roc Nation and Its Artists

Including Desiree Perez in talks with some of the biggest names in music is a strategic move and has resulted from her long track record with Jay-Z and his artists, including Rihanna. More about Dez here.   Perez has been working with Jay-Z for 20 years, negotiating arrangements for the rapper and other unique deals like the relationship between Rihanna and Samsung. Head over to for an additional reading.

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Nick Vertucci; a Self-Made Real Estate Mogul

Nick Vertucci is an American-based real estate millionaire. He is the founder of the Nick Vertucci Companies, Inc., which has its headquarters at Chapman Street, Orange in California. To assist people in learning the ropes in the real estate industry, Nick founded the Nick Vertucci Real Estate Academy. Through this academy, participants are taught on strategies and tactics that he used in getting a breakthrough in the real estate industry on

Nick, however, admits that his journey has not been a smooth ride all along. He says that he is a strong believer that one’s past cannot determine one’s future at In his life story, which he shared, he says that although he came from a loving family and did not lack the basic necessities, they were not wealthy. Sadly, he lost his father when he was just ten years old. This meant that his mother had to toil for long hours in order to support the family.

He further adds that he moved out at 18 years old and started living in his van. He confesses that this was the worst time of his life. He then started his entrepreneurship journey few years down the line selling computer parts. He says his motivation was the independence entrepreneurship gave him. He also at around this time got married to his wife and together they sired three daughters. His business was doing well until in 2000 when the dot com crash hit him hard and he watched all his effort disappear into thin air.

He had not been bothered to invest in his future and for almost 18 months, he struggled to make ends meet. He got into debt, which saw him lose almost all of his assets except his home. During that time an acquaintance of his helped him a great deal on He invited him to real estate training seminar as a guest. Though he was reluctant at first, he finally gave in and in hindsight; he says that is the best choice he made in his life.

For three days he listened to what each speaker had to say with zeal. While there, he came to a realization that real estate was what would give him his financial freedom on He felt rejuvenated and continued studying and acquiring as much knowledge as he could from the seminar. He says that it actually took him 10 years to finally gather enough information for him to make a killing in real estate. This knowledge is what he shares with those who come to the Nick Vertucci Real Estate Academy according to He wants to help people transform their financial lives and teach them how to make it in the real estate industry.

Understand French Wine, According to UKV PLC

The subject of French wine is quite a difficult one – even to the most experienced connoisseurs – especially when it comes to the production and labeling processes in France. A basic understanding is imperative for every beginner who wants to get a better grasp of the wine subject. UKV PLC believes that every novice must start by familiarizing himself/herself with the French appellation system.

While the majority of wine lovers are accustomed to seeing the grape variety displayed on the label, French wines are usually labeled by their region of origin. Apparently, the highest quality of classification is appellation d’origine controlee. The whole idea of the importance of the specific region of origin emanates from the French concept of terroir. The concept defines the manner in which geographic characteristics such as altitude; climate, the local tradition, and topography produce a unique character for every wine.

Do not be taken aback when a French sommelier argues that the specific origin of wine carries a similar importance as the type of grape used in its production. Even though wines are produced in all parts of the country, UKV PLC advises beginners to be aware of a number of important regions namely Burgundy, Bordeaux, Champagne, and Loire. For more information about these regions, and what is special about them as far as French wine is concerned, read this post by French Tribune, courtesy of UKV PLC.


Operating as an independent wine company, UKV PLC is not tied or restricted to one supply chain. The company works together with a robust network of merchants, traders, and brokers to source and draw stock when there is a demand for an unusual wine or champagne. To know more click here.

The primary business of UKV PLC is based on acquiring, supplying, and selling bonded fine wine and champagne via its trading floor on behalf of both trade customers and private individuals. The firm supplies wine both for investment and consumption purposes according to the requirements of its clients. UKV PLC also offers brokerage services for the individuals and firms that want to sell investment grade wine that is held in the regulated bond of the United Kingdom.

Traveling Vineyard – Being A Great Seller

Being in the direct sales industry within the Traveling Vineyard company is a great way to get out of your comfort zone and step out. New doors can open that can allow for you to learn the dynamics of being a power seller.

You can make great money selling the wine from the Traveling Vineyard, and you can even use this skill to help you out in the near future if you decide to get a job in sales later on. Being a Traveling Vineyard wine guide means you are a representative of this company.

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Being a great seller is about understanding the emotions and thought process of people. The best thing you can do is know what stops somebody from buying. It could either be a money issue or they just aren’t 100 percent interested, and your goal is to combat these issues head on before they can even say “no.” Psychology and understanding their minds is a key component. Your goal is also to stop trying to sell to people who just don’t care. Know the people you’re speaking to before hand and see if they are an easy sell. You also want to qualify people one by one before you decide to try and sell them on something. Seeing if they are ready to pay with money and if they like wine can help make it an easy sell for you.

You also gain immensely powerful training from their online portal that goes through how to sell, understanding all of their wine products, how to build your own team, alongside every other aspect of what this business requires from you as a seller. Being a wine guide is not a joke opportunity, but rest assured there is never any pressure to make any sales. in fact, there is a lot of flexibility for those of you who are wine guides. If you don’t need to sell, you don’t have to. When you build a team of sellers, you can make your income off of their sales. This business opportunity can make you such great money for the future and today.

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