According to the executives at its parent brand Purina, the Beneful brand of dog food was created with the name reflecting the fact this popular dog food brand was reported to be full of goodness. After its launch in 2001 the brand had grown to become the fourth largest pet food brand in the world by 2012 and is now looking to increase its market share even further with the launch of a grain free option for pet parents who want to provide the best quality healthy food for their dog.
The market for grain free dog foods has been growing greatly over the 21st century as the large level of processed foods used in the main dog food products in the world has caused concern for many pet parents across the planet. In response to the growing calls for grain free healthy pet food options Beneful has set out to create a dog food that can be enjoyed by pets and their parents who are sure the food their family member is eating is of the best quality; the first step taken by Beneful was the removal of grains in their many forms from the recipe being developed.
Beneful has always used real meats in its pet foods and recently launched its grain free recipe with chicken as the largest ingredient used; fruits and vegetables are also used to create an healthy dog food flavored with spinach, blueberries, and pumpkin.
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