Luiz Carlos Trabuco is the chief executive officer of Banco Bradesco, one of the biggest banks in all of Brazil, home to more then 200,000,000 people and one of the largest marketplaces in the world. Bradesco is second only to Itaú Unibanco, which gained first place over Bradesco in 2008 after Banco Itaú and Unibanco merged in one of the largest business transactions in Brazilian banking history. However, Luiz Carlos Trabuco clapped back after he assumed the post of CEO and president in 2009, although it did take six years.
Alongside his longtime employer Banco Bradesco, Luiz Carlos Trabuco found that HSBC Holdings’ Brazilian banks were failing. Brazil is an entirely different banking market than anywhere else in the world, spurring HSBC’s gradual decline and near-failure. Mr. Trabuco was able to purchase HSBC’s assets, partnerships, and likeness in 2015 for $5.2 billion. Although $5.2 billion is a ridiculously large sum to the overwhelming majority of people – and businesses, for that matter – Luiz Carlos Trabuco firmly beefed up his employing financial institution into staunch competition with Itaú Unibanco in first place. With more than 45 years’ experience, Mr. Trabuco understands Bradesco and the Brazilian financial industry market as well as anyone – he felt that without purchasing HSBC’s banking assets, a similar level of growth would have taken at least six years.
Luiz Carlos Trabuco pushed forward with the deal in August of 2015, and Chairman of the Board Lázaro Brandão approved Bradesco’s potential transaction, it being finalized the next year, in the first quarter of 2016.
This transaction was undoubtedly one of the best things Mr. Trabuco had enacted throughout his nearly five decades at Bradesco. However, he didn’t gain such keen business sense by hopping in from another industry, trusting private boards of consultants, or otherwise not growing his skills organically – Luiz Carlos Trabuco actually started working for Bradesco in 1969, still remaining with the institution nearly fifty years later. Here’s a little insight into how Luiz Carlos Trabuco got his start in life, 100% of his humble beginnings including nothing even resembling a silver spoon, trust fund, or untold riches.
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Mr. Trabuco was born in the relatively large city of Marília in 1951. He graduated high school early and decided to move on to college, rather than directly entering the workforce, as not using the brains he had would have been a waste, as he later admitted. Luiz Carlos Trabuco enrolled in the University of Sâo Paulo, located in the same state as Marília, his home town. The young, pre-Bradesco Mr. Trabuco had quickly worked towards a postsecondary degree in philosophy, letters, and sciences that school, then went to the School of Sociology and Politics Foundation of São Paulo to study on socio-psychology. This last degree has rewarded Luiz Carlos Trabuco with an innate ability to communicate with others, influence workers of his understory, and maintain positive relationships with everyone around.
Although it’s a young age to have both a bachelor’s and master’s degree, at 18, Mr. Trabuco had applied at Bradesco’s Marília branch in 1969. Just a few days after the sharp young man submitted his application, he was offered an entry-level position as a teller. He worked in this capacity for two years, quickly after being appointed to Banco Bradesco’s headquarters in 1971.
While many people don’t think of Mr. Trabuco as doing such, up until his appointment as director of marketing in 1984, he led Bradesco’s communication skills to a never-before-seen level in his first 15 years. He then became executive director and later president of one of Bradesco’s many subsidiaries, in particular, Bradesco Previdência, a private pension manager.