Why Did Doe Deere Invent Lime Crime?

When it comes to a world of unicorns and rainbows, Doe Deere does her best to bring that to reality and even considers herself a unicorn. In her words, that means she sees herself as different from anyone else and embraces that, and her company Lime Crime is a huge part of her journey to identity as a unicorn. So what do you find at Lime Crime? Hair dyes, lipsticks, makeup and all kinds of cosmetics that are designed by Doe Deere herself and come in a wide range of colors from green, to blue, pink and purple and all designed with the purpose of letting females show their true selves.

 

When did Doe Deere decide to start this? She actually is Russian-born and considers her first actual business to be marketing fake tattoos out on the streets, and from there she discovered her entrepreneurial spirit. Her original dream was actually to become a singer, and when she first moved over to the US she attempted to make that happen and released a few songs as lead singer in an alternative rock band. Needless to say this endeavor didn’t quite go as far as she wanted, but she had other plans and found her true place at cosmetology school.

 

It was while attending school that she started a little side project she didn’t think would do much, which was selling crazy hair dye colors on eBay under the name Lime Crime. But to her surprise, they actually caught on and she decided to go with it, and soon the demand picked up enough that she was running this business full-time and began hiring employees. Lime Crime was successful enough, that soon she decided to bring it out to the hub of the entertainment industry, Los Angeles.

 

While Doe Deere has made quite a bit of money, she still looks at her Lime Crime business as a place for fun and getting to do what she loves with art. She personally tries every new Lime Crime product before selling it because she believes that’s the only way to keep the trust of her customers. Doe Deere considers herself a close friend to animals as she owns several cats, and also gives to animal foundations. Doe Deere is always active on Twitter with Lime Crime updates, and you can find her @doedeere or at her Facebook page here.