Desiree Perez Finally Recognized

Roc Nation COO Desiree “Des” Perez has recently been tabbed by Billboard Magazine as one of the most influential music executives. The recognition has been a long time coming for Perez, who has headed Jay-Z’s conglomerate since it was formed in 2009. She is known in the industry as a no-nonsense negotiator and business-minded professional that always gets the best deal.

Des, as she is known to go by, has over 20 years of experience managing nightclubs in the New York City area. She has been a friend and advisor of Jay-Z since the 1990s and was the COO of his SC Enterprises prior to taking over at Roc Nation. She has led the conglomerate to year-over-year growth and is finally being recognized for her efforts, and what Desiree Perez knows.

Perez is known in the industry as being one to shy away from the spotlight but tough as nails in the negotiation room. She is the primary negotiator for all major negotiations with the company, securing deals like the Foundation Stadium tour and Rihanna’s Samsung deal. She also helped secure a 10-year $250 million deal from the Seattle Mariners for third baseman Robinson Cano. Perez was nominated for a Primetime Emmy award in 2015 for her work as a producer on BeyoncĂ© and Jay-Z’s “On the Run” tour in 2014.

Her success running Roc Nation has led Jay-Z to choose her to run his new music streaming service, Tidal. The service was launched in 2015 and in January of 2016 Perez secured a deal with Sprint. The deal gave Sprint a 33% stake in Tidal for $200 million and was widely regarded in the industry as a landmark deal. It gave Tidal an immediate boost as it gained exclusive access to Sprint’s 45 million cellular subscribers. Perez is married to Juan Perez, who is the President of Roc Nation Sports, and more information click here.

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