If you have ever been to Brazil, you more than likely are aware of the strong difference between the condition for living there and the nations that border it. Brazil is one of the largest countries in the world and is the leading power in South America. It is far more modernized than most of its neighbors, and it is able to boast a fairly strong economy. One of the largest reasons that it is able to proclaim that it is one of the most modernized South American nations is due to the fact that it has a strong population that is willing to work hard.
In 1972 two brothers founded the company JHSF Participações is a construction company, and it quickly became one of the nation’s leading real estate development agencies thanks to the vision that the two brothers shared. Eventually, the leadership role was handed off to José Auriemo Neto. By the time that he was able to take the position as a leader in the company, it had already become incredibly large. José Auriemo Neto was educated in college at the University in São Paulo. Using this education, he was able to identify several key markets that the company had not yet penetrated.
As soon as he took his position of power in JHSF Participações, he extended the company to become a retail outlet provider for high-end luxury goods. This was a market that had not yet been penetrated and was needed desperately in order to fuel the company’s future growth. This move proved incredibly successful and was able to propel JHSF Participações to the nation’s leading real estate development position. Not long after making this decision José Auriemo Neto was able to initiate a decision to hold an initial public offering for the company. It is now a publicly traded company.
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