How Whitney Wolfe twisted the norm in online dating


Valued by Forbes to be worth $1 billion, Bumble, a dating app launched by Whitney Wolfe is up there competing with established dating apps such as Tinder which Whitney herself helped in its formation. However, one distinct feature about Bumble is that women are the ones to make the move. This is completely a change from what users are accustomed to where the men are always the first ones to swipe. Within four years, Bumble has grown to boast of over 35 million users in 144 countries across the world.

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She co-founded Tinder, arguably one of the first dating apps that uses the location of users to find matches. She later left the company after having a row with her then boyfriend Justin Mateen. They have since settled their conflict.

Her efforts in business earned her a spot in the coveted Forbes Magazine Top 30 under 30 list 2018. Whitney Wolfe recently appeared on the covers of Forbes Magazine and Fast Company.

Speaking with Vanity affair on what inspired her to start Bumble, Whitney Wolfe said that an email from Andrew Andreev, her current partner at Bumble and founder and CEO of Europe’s top social network Badoo changed her thoughts. He advised her to do something she knew instead of something she was good at. Andrew urged Whitney to go back to the same dating space she had left.

Whitney Wolfe considers Bumble a feminist company that is meant to take a shift from the normal rule where men are the ones to initiate conversations on these dating apps. Her main aim was to relieve men of the pressure and transfer some of these roles to women. Whitney believes that the fact that their are the first dating app for focus on feminism makes them really revolutionary.

According to Whitney Wolfe, Bumble has encouraged women to enjoy an even playing field and have acquired a lot of respect from men. It has changed how they feel and how women feel about themselves during dates.

Learn more: https://pagesix.com/2018/04/16/bumble-founder-feared-shed-be-blacklisted-after-tinder-lawsuit/