Category: Branding Tips

Chris Burch: The Billion Dollar Man

Chris Burch has recently had his name added to the list of billionaires in the world. Growing up in a small town in Pennsylvania to a middle-income family, the last thing he ever thought about was being worth a billion dollars in his lifetime. He was, however, infatuated with entrepreneurship and the prospects of business from a very early age. Eventually, these two things came together and made Chris Burch the investing powerhouse that he is today.

 

Burch grew up modestly. His parents were never rich, and they worked hard to make a living. Chris’s father was a business owner himself, and he always tried to make Chris realize the power of working for yourself. After working construction at the age of 13, Chris realized that it takes a lot of hard work to make the almighty dollar, and he wanted to do it on his own terms. While at Ithaca, he and his brother had their very first entrepreneurial venture together. They created an apparel line called Eagle’s Eye, where they found a factory that was willing to make preppy sweaters for college students. This idea quickly took off, and the brothers’ $2,000 investment turned into $140 million in sales in less than a decade.

 

Eagle’s Eye is now far behind Chris, and he has moved up in the world to doing bigger and better investments than ever before. He created his own company, Burch Creative Capital (creativeburch.com), in order to hold all of his investments. With Burch Creative Capital, Chris has invested in some very popular companies, such as Voss Water, ED by Ellen DeGeneres, numerous luxury hotel lines, and many more. The trick for Chris is to find those companies that are in desperate need of fiscal aid. He wants to find those diamonds in the rough that are struggling, not because their idea is bad, but because it is so new and innovative that it is scaring away other investors. He wants those companies that are disruptive in their industries and that are blurring the lines between certain markets. With this strategy, he has managed to make himself worth over $1 billion in the course of his life, a feat to which very few can claim success.

 

Burch started off his life like many Americans. However, with a little elbow grease and a lot of drive, Chris was able to turn a $2,000 investment from the 1970s into a billion dollar enterprise today.

Forbes: http://www.forbes.com/profile/christopher-burch/

 

Lime Crime: Doe Deere creates bold, colorful make-up for bold, colorful women

 

The make-up line, Lime-crime, was launched in 2008 by Doe Deere. Located in Los Angeles, Deere’s original business, limecrime, was an account on eBay where she showcased her DIY clothing line. Doe Deere modeled everything herself, and completed her “on-brand” look with bright, colorful make-up. Unfortunately, this kind of make-up was difficult to find, so, Lime-Crime was created, out of both inspiration and necessity.
If you were to ask the creator of Lime-Crime what her definition of success is, she would tell you that making her customers happy and people being proud to wear her product are her greatest successes. She believes the best way to achieve this is by constantly evolving and reinventing herself and the company but, also, holding on to her core values.
One of her biggest successes, creatively, is introducing a new liquid-to-matte lipstick to the market. After working for several months in a lab alongside a chemist, she created a formula that doesn’t crumble and is transfer-proof. She also prides herself in her whole line being certified cruelty-free by Leaping Bunny, the strictest certifier in the beauty industry.
In 2014, Lime-Crime’s website was the unfortunate victim of cyber-thieves. During the security breach, some customer information was stolen. Doe Deere felt responsible, even though none of this was due to negligence or failure on her part. Regaining her customers’ trust was the most difficult thing Doe Deere and her team has ever had to do. The company took extensive steps to prevent this from occurring, again. Extra Customer Care was hired to chat live with customers through social media, a team of online security experts were brought in and they partnered with Trustware and Norton.
As far as the line of make-up, Lime-Crime offers many different options of color. The lip colors range from the most shocking pinks, oranges, and yellows to the most seductive and sultry reds, burgundies, and violets. You can also find eye color in fun, bright colors. Basically, the whole line is made for those who aren’t afraid to express themselves with bright, bold, and fun color. In an interview with Galore magazine, Deere said “The name (Lime-Crime) stands for color revolution, breaking the rules, and not being afraid to color outside the lines! It encourages us to have fun with color and not to take ourselves too seriously.”

Learn more about Doe Deere by checking out www.doedeere.com or follow her on Twitter.

 

Wikipedia To Include More Entries About Women And Minorities

At West Virginia University, a Wikipedia edit-a-thon focused on creating more articles about women from West Virginia, especially women of color. Wikipedia is lacking entries about notable women, not because the online encyclopedia is biased, but because most of Wikipedia writers who create new entries are male. The event, funded by a grant from the Wikipedia Foundation, is the first to address Wikipedia’s problem of gender equality. American Latinos are also underrepresented among those writing Wikipedia articles. 

Since about 90 percent of the individuals creating new Wikipedia pages are males in their 30’s, they tend to make a Wikipedia page more aligned with subjects that they are knowledgeable about or subjects which interest them. This does not bode well for women who are public figures, female-owned businesses or companies that sell products or services primarily to female consumers. Since many people look to Wikipedia for factual information about individuals and organizations, it’s paramount for any business or public figure to have a Wikipedia page. Wikipedia business page creation and personal page creation is a bit difficult for novices; it’s not the same as writing an article or a press release. To get the neutral tone that Wikipedia demands, having a company such as Get Your Wiki (http://www.getyourwiki.com) ensures that the entry does not get flagged for promotional content. 

Creating a Wikipedia article lends credibility to small businesses, in addition to increasing the company’s online presence. Credibility comes from properly sourced and cited references that back up all factual statements in the Wikipedia entry. It’s natural for bias to show when notable individuals or business owners attempt to create a Wikipedia entry, however, this is not allowed. Having an independent party write the page ensures neutrality. Google prominently displays neutral Wikipedia entries, often using the entry in the search engine’s Knowledge Graph. Companies that target female or minority consumers do not have to wait for a Wikipedia edit-a-thon, they can have an expertly created Wikipedia page made, and translated into Spanish if desired, by Get Your Wiki.