Paul Herdsman is a co-founder and the COO of NICE Global, a nearshoring firm located in Montego Bay, Jamaica. He had been in the offshoring industry but saw too many problems with it. They don’t offer very good quality customer engagement, are too spread out in too many time zones to manage effectively, and it’s pretty hard to find employees who want to move to India, the Philippines, or similar countries in order to help manage operations.
Having been born in Jamaica, Paul Herdsman says that having their location in one place in Jamaica skips all of this and offers advantages to themselves and their clients. Time zone isn’t an issue, since Jamaica is so close to the United States getting some people willing to move there isn’t too difficult, and lots of Jamaicans speak English. They can offer a great customer engagement to NICE Global’s clients which gives his company a competitive edge.
Paul Herdsman is a problem solver. He doesn’t like engaging in busy work or giving it to others. He thinks all of that is a waste of valuable time that could be spent helping make NICE Global a better company. He also keeps his meetings to the point and concise, staying on point so that the time devoted to them is minimized. Go Here to learn more.
He sees it pretty often in business where people feel busy and thus believe they are being productive. Paul Herdsman says that this mindset actually reduces productivity and takes away from taking real actions that actually matter. Businesses don’t create value according to how many meetings its employees have or how many emails they send one another. Paul’s focus stays on driving up the value of NICE Global and bringing on board new customers.
In the article, “12 Successful Business Tips”, Herdsman gives effective business lessons which he likes to share to aspiring and established business owners alike can use to be successful like himself.