Category: Clothing Line

E-Commerce Newcomer Fabletics Holding Its Own Against Amazon

Fabletics, the new kid on the block in online fashion marketing, is making its mark. It’s even gotten the attention of the e-commerce behemoth Amazon who controls almost a quarter of the market. In just three years Kate Hudson’s Fabletics has grown into a $250 million business. It’s done so by using a subscription model to provide its members with aspirational, stylish, comfortable, high-quality clothing. And the company is growing like wildfire because customers enjoy the exclusive designs, brand recognition and the overall customer experience. Fabletics has even opened physical stores.


The secret to Fabletics success is their combination of personalized service, on-trend fashion and affordable prices. They’ve used that combination to become the new type of high-value brand. They ask customers what they want and give it to them in spades. Fabletics uses “reverse showrooming” to allow members to view the fashions online and purchase them online or in store. People look forward to their new releases each month to upgrade their wardrobes. They’ve created an on going relationship by making their customers members. Plus they use input from local members’ stated preferences to stock the stores. Fabletics’ growth is due to accessibility, comfort and quality.


Fabletics was founded in 2013 by the collaboration of Kate Hudson and the JustFab Inc. team that included Don Ressler, Adam Goldenberg and Kimora Lee Simmons. Fabletics produces a line of clothing called athleisure wear. It’s a form of active wear that combines the comfort and ability to stretch of workout clothes with the styles and unique cuts of dress clothing. The result is clothing people feel just as comfortable in whether they’re at work or at play. It’s versatile clothing that helps people look and feel great and encourages them to enjoy the active lifestyle.


The company uses a subscription model where members pay a monthly fee. During the registration phase applicants tell Fabletics their likes and dislikes, dreams and aspirations. Each month several outfits are selected for them by fashion experts based on their previously expressed choices. Members can accept or reject the outfits for as many months as they like. The company has also recently added much larger sizes to give a wider range of women access to the wonderful styles that Fabletics offers. It’s all part of the company’s commitment to inclusiveness. And members love it.


Fabletics memberships are growing at a rate of 35% a year as more people become aware of the great fashions and customer experience they offer. It’s a nimble, data-aware brand that uses innovative membership programs, fast purchase options and smart distribution to satisfy the needs of its members and attract new ones. Their goal is to provide the consumer with the perfect shopping experience both online and offline.

They have to when they are forced to go toe to toe with established e-commerce giants like Amazon. Fabletics is defining themselves as a easy to use company which has a high-quality exclusive product designed with you in mind and delivered directly to your door.

How to Look Stylish Like Marilyn Monroe

It is a given that Marilyn Monroe is a fashion icon. It’s not just her pretty looks, cute make up and romantic hair. It’s her clothes too. And if you want to be as stylish and sexy as Marilyn Monroe, there are only a few things you need to do to follow her fashion on

1. Cinch that waist.

First thing’s first. Marilyn did have a pretty tiny waist, but she wasn’t a tiny woman overall. She was actually quite curvy, and this is especially true if you compare her measurements to today’s standards. She just made herself look small by cinching her waist with belts, high waisted pants and A-line dresses that came in around the belly button area. Do this and you will have that tiny waist just like Marilyn even if the rest of you isn’t so tiny.

2. Stick with the basics.

Marilyn would wear prints sometimes, but in general, she stuck to basic solid colors. Don’t get crazy with accessories. Marilyn rarely wore excessive jewelry or accessories. She liked solid colored sweaters with basic slacks or a one colored dress with some small earrings. Keep your outfits basic and you will tune in to her style.

3. Pick and choose your trends.

We may not know it today, but there were even some crazy trends in Marilyn’s day. You should definitely stay up to date on the newest styles by keeping an eye on excellent fashion sites such as just, but don’t succumb to all of the trends that you see on other sites. Not every trend is going to stick, and you should only wear what appeals to you.

Moreover, make sure you are choosing styles that are timeless. This is something Marilyn always paid attention to, and you should also. always has the most timeless clothes and accessories to choose from, and you can even get outfit ideas if you’re having trouble picking something for your style and body type.

4. Go for heels whenever you can.

Finally, Marilyn wore flat shoes sometimes, but you can almost always see her in heels. Choose a go-to comfy pair, and pair them with everything you wear.

The list of styles goes on and on every month. If you are looking to get the latest fashion, JustFab on crunchbase is for you. This subscription service delivers the newest trends at affordable prices.

Gear Up And Get In Shape With Fabletic’s Spring Clothing Lineup

Springtime is rolling right through again and so are women through their clothing for the season. Spring cleaning usually involves parting with some old rags and getting into some fresh new fashion. Kate Hudson, super star actress and co-founder of Fabletics, has you covered this spring. Her new line will have you saving money and time choosing an outfit. This is largely thanks to the moderate price point and mix and match style theme. There are literally hundreds of ways (given you have the whole line up) you can mix everything. The bright and playful colors will have you ready for a great workout too.

The spring line has a big focus on the monochrome and flower look, as well as very original geo-patterns. Even when you mix things at random they work! It’s so simple. Women are going to have plenty of options for the spring of 2016. For the mothers out there looking to stick to a resolution or even a change in fitness wear, look no further than Fabletics for where to go. Hudson being a mother of two, clearly designed these to work for every woman in almost every situation. For the whole scoop on The Clothes Maiden, click the link.

The brand is branching out to have something for everyone. This includes the guys. That’s right men, you can get some great gear at a fair price for the spring sports fun. Just head to the Fabletics page and check out the Pros Picks for some of the latest on the men’s side of the clothing rack. For the kids in the family, there is choices galore as well. There is literally something for everybody out there. Whether you are just shopping for you or your whole family, you’re covered here. This brand is expanding fast.

You’ll even find brands like Nike and Reebok at Fabletics they deliver quality at affordable prices. Springtime always brings change with it. Your choice on where to get the best deals on the best spring gear for 2016 can be one of them. For more information on the Fabletics lineup and a better idea for what you want to buy yourself, just click the link here. You can even get your first outfit for only $25 when you join!

Happy shopping!