Category: Cosmetics Industry

Why Did Doe Deere Invent Lime Crime?

When it comes to a world of unicorns and rainbows, Doe Deere does her best to bring that to reality and even considers herself a unicorn. In her words, that means she sees herself as different from anyone else and embraces that, and her company Lime Crime is a huge part of her journey to identity as a unicorn. So what do you find at Lime Crime? Hair dyes, lipsticks, makeup and all kinds of cosmetics that are designed by Doe Deere herself and come in a wide range of colors from green, to blue, pink and purple and all designed with the purpose of letting females show their true selves.

When did Doe Deere decide to start this? She actually is Russian-born and considers her first actual business to be marketing fake tattoos out on the streets, and from there she discovered her entrepreneurial spirit. Her original dream was actually to become a singer, and when she first moved over to the US she attempted to make that happen and released a few songs as lead singer in an alternative rock band. Needless to say this endeavor didn’t quite go as far as she wanted, but she had other plans and found her true place at cosmetology school.

It was while attending school that she started a little side project she didn’t think would do much, which was selling crazy hair dye colors on eBay under the name Lime Crime. But to her surprise, they actually caught on and she decided to go with it, and soon the demand picked up enough that she was running this business full-time and began hiring employees. Lime Crime was successful enough, that soon she decided to bring it out to the hub of the entertainment industry, Los Angeles.

While Doe Deere has made quite a bit of money, she still looks at her Lime Crime business as a place for fun and getting to do what she loves with art. She personally tries every new Lime Crime product before selling it because she believes that’s the only way to keep the trust of her customers. Doe Deere considers herself a close friend to animals as she owns several cats, and also gives to animal foundations. Doe Deere is always active on Twitter with Lime Crime updates, and you can find her @doedeere or at her Facebook page here.

Doe Deere Has A Colorful Business Approach For Success

Doe Deere is the founder, owner, and CEO of the successful Lime Crime makeup line. Born in Russia and raised in NYC, Doe has a unique and colorful business approach that resonates with consumers. Her makeup products feature radical colors and innovative formulas. With a one-of-a-kind vision, Doe has become a leader among female entrepreneurs.

The Launch of Lime Crime

Doe launched her Lime Crime products in 2008. Since 2004, Doe was sewing and selling bright clothes on eBay. Her makeup line was created to match her DIY clothing line. Lime Crime launched with Uniform Lipsticks, the first distinct lip colors on the market. Doe became known as the Unicorn Queen. Her radical and colorful customers are referred to as Uniforms. With this market in mind, Lime Crime products were always cruelty-free. By 2012, the products were reformulated to meet vegan standards. During that year, Doe also lead the way in the liquid to matte lipstick trend by introducing the first Velvetines.

Encouraging Self-Expression Through Color

Unlike many other cosmetics, Lime Crime was made to do more than conceal imperfections. Doe Deere wanted men and women to have vibrant cosmetics to use as a form of self-expression. She uses her gut instincts to develop a product line that feels right at the moment. Her focus is not on natural looks. Instead, Doe develops intensely pigmented cosmetics with a bold, magical flair. Lime is her favorite color, which inspired the name of her line of eye-catching lipsticks, nail polishes, and eye shadows.

Bright and Focused

Artistic since childhood, if Doe ha it to do over again, she would have brought her vision to life sooner. She is proud to be considered one of the top women-owned businesses in the world. Doe encourages people to follow their ambition at public events such as Vegan Nay’s Stardust Tour and PHAMExpo. She also mentors other aspiring female entrepreneurs. She works with a dedicated team to create products that appeal to her customers. Doe tries them all herself to make sure each product is authentic. It can take weeks or months for her to get inspiration. Doe was also an innovator in developing cosmetics that were focused strongly on interactive e-commerce.

Finding Inspiration

After working at several administrative jobs in her 20s, Doe discovered she had to be true to herself to make an impact. She believes in appreciating her employees, vendors, and partners. She treats people with respect and finds inspiration in everyone. After a security breach in 2014, the female entrepreneur was able to restore customer trust through a team of professionals. Though she does not share his political views, Doe recommends Donald Trump’s book, “Think Big & Kick Ass” as a life-changing read. Her husband Mark is her biggest influence as a human. They have been together for 16 years and he is currently the President of Lime Crime. Other inspirations for Doe include Dita Von Teese and Kimberley Gordon, the creative brain behind Wildfox.

From supporting animal rescue organizations to changing the world view of cosmetics, Doe Deere is a leading female influencer today.

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Make Your Kisses A Little Brighter With Lime Crime By Doe Deere

If you are an avid social media user, then you’ve likely run across some Doe Deere inspired looks on your timeline and Instagram news-feed. Deere is the creative founder of Lime Crime cosmetics. The line includes some of the boldest lip and eye colors to ever hit the make up market. In 2015, Self-Made Magazine named Doe Deere as one of the Top Inspiring Female Entrepreneurs for her successful launch and continuous online sales and traffic with Lime Crime. In an article with Galore Magazine, Stephanie Janetos sat down with the self-made business woman about everything Lime Crime. From deciding on a name to the inspiration behind her designs, Janetos gives us an up close and personal look at the life of Lime Crime genius Doe Deere.

Since she was a young child, Doe Deere found herself intrigues by art. Anything that would allow her to be creative was interesting to her. She recalls being a pretty colorful kid, in more ways than one. Deere says she would dress herself from head to toe in the most colorful ensemble that she could throw together-and matching was not a requirement. Day in and day out, she toted along with pencils and paint in hand, ready to paint the world. Deere’s parents were supportive of their daughter creativity, and both supported and encouraged her interest in art.

It is much easier for a child to let their creative juices flow when dressing themselves, but not so much for adults. When you grow up, it seems that the world becomes black and white. You feel silly and childish as an adult being so amused with colors, dressing like a rainbow and painting your face. That’s why Deere created Lime Crime. After coming to the sad realization that her colorful days may have come to an end, she began searching for ways to keep her creative side an active part of her adult life. She noticed that finding makeup colors that truly matched her personality was nearly impossible. In 2006 Deere began posting make up tutorials online. Because of her creativity, and willingness to try almost anything-as long as it was safe for her skin of course, her fan base grew quickly, seemingly overnight.

While the name “Lime Crime” is extremely fitting for the bold and unique cosmetic line, Deere says that she just happened to choose the name randomly. Before sharing her make up tutorials online, she opened her own ebay store and needed a name for it. At the time, “Lime Crime” was just a cool and catchy name. Deere had no idea that Lime Crime would soon paint the faces of girls all over. She likes to call them “Unicorns” because of their courage to be different. Wearing Lime Crime requires self-confidence, and the customers of Lime Crime are some of Doe Deere’s most influential motivators. Their willingness to accept and own their uniqueness is something that Deere looks up to, and hopes that Lime Crime can inspire others to let their Unicorn horns show proudly!

Find out more about her from these blogs:

Lime Crime: Doe Deere creates bold, colorful make-up for bold, colorful women

The make-up line, Lime-crime, was launched in 2008 by Doe Deere. Located in Los Angeles, Deere’s original business, limecrime, was an account on eBay where she showcased her DIY clothing line. Doe Deere modeled everything herself, and completed her “on-brand” look with bright, colorful make-up. Unfortunately, this kind of make-up was difficult to find, so, Lime-Crime was created, out of both inspiration and necessity.
If you were to ask the creator of Lime-Crime what her definition of success is, she would tell you that making her customers happy and people being proud to wear her product are her greatest successes. She believes the best way to achieve this is by constantly evolving and reinventing herself and the company but, also, holding on to her core values.
One of her biggest successes, creatively, is introducing a new liquid-to-matte lipstick to the market. After working for several months in a lab alongside a chemist, she created a formula that doesn’t crumble and is transfer-proof. She also prides herself in her whole line being certified cruelty-free by Leaping Bunny, the strictest certifier in the beauty industry.
In 2014, Lime-Crime’s website was the unfortunate victim of cyber-thieves. During the security breach, some customer information was stolen. Doe Deere felt responsible, even though none of this was due to negligence or failure on her part. Regaining her customers’ trust was the most difficult thing Doe Deere and her team has ever had to do. The company took extensive steps to prevent this from occurring, again. Extra Customer Care was hired to chat live with customers through social media, a team of online security experts were brought in and they partnered with Trustware and Norton.
As far as the line of make-up, Lime-Crime offers many different options of color. The lip colors range from the most shocking pinks, oranges, and yellows to the most seductive and sultry reds, burgundies, and violets. You can also find eye color in fun, bright colors. Basically, the whole line is made for those who aren’t afraid to express themselves with bright, bold, and fun color. In an interview with Galore magazine, Deere said “The name (Lime-Crime) stands for color revolution, breaking the rules, and not being afraid to color outside the lines! It encourages us to have fun with color and not to take ourselves too seriously.”

Learn more about Doe Deere by checking out or follow her on Twitter.


Doe Deere’s Fashion Innovations

Fashion comes and fashion goes, and there always seems to be plenty of experts around who love telling women what they can and can’t do. While women historically have been somewhat “enslaved” by the dictates of the fashion rulers from New York and Los Angeles, today’s more liberated women know that it’s ok to break the rules and even make up a few of their own.

One of the women who knows how to break the rules is Lime Crime Cosmetics CEO Doe Deere. Deere has made a name for herself and her company by breaking the rules in ways that are colorful, fashionable and fun.

Here’s a few of the rules Deere loves to play around with.

1.Don’t Use Bold Colors on The Eyes and The Lips.

This is a rule Deere loves to break, as her Lime Crime line has so many incredible colors for both the eyes and the lips, it’s a shame not to take advantage of them. Deere’s approach is to finesse the eye and lip color so they coordinate with each other beautifully. She also like to use a soft palette on the rest of the face to draw attention more fully to those gorgeously made up eyes and lips.

2. Don’t Wear Anything But Neutrals With Unnaturally Colored Hair.

Some fashion experts warn against wearing colors if your hair is dyed purple or pink, but Deere feels it’s fine to play up bold hair color by wearing clothes that work with the colors. Shades of purple, pink and brown can look great with pink hair, so why just stay with black and white?

3. Don’t Ever Wear Socks With Sandals.

Really? This is one rule Deere loves to break. She goes all out to choose socks that work fabulously with her outfit, and that look fabulous peeking out from her sandals. If you can rock this look, it can work like a charm to play up a cute dress or skirt ensemble.

4. Don’t Wear More Than One Pattern.

This is a rule that was always set in stone, but in our modern “break the rules” era, it’s one that can be played around with to great effect. Deere points out that the key is to find a coordinating theme in patterns, like colors or shapes, and work with them to create a great look.

These days, fashion can come from all kinds of looks. As long as a woman knows what works for her, and she is able to focus on tying several elements together effectively, she should know it’s okay to make her own rules. Just ask Doe Deere!

Doe Deere, Beauty Maven

While many people are indifferent about the way they look, it’s safe to say that the majority of the population wants to be as aesthetically appealing as possible. Beauty professional Doe Deere knows this, and she uses her industry expertise to help ensure that people can optimize their appearance and thereby build confidence. One of Deere’s biggest projects is breaking up normative thinking and conventional paradigms regarding how the beauty world should work. She loves using creativity principles and innovative strategies to cultivate an aesthetic that breaks through boundaries and enables each individual to develop a distinct identity. Here are some of the cosmetics rules that the beauty maven likes to break:

1. “Don’t Wear Bold Lips With Bold Eyes.”

Deere says she enjoys breaking this rule every day. Specifically, she likes to pair vibrant blue lip color with rusty-red eyeshadow palette.

2. Don’t Wear Too Many Colors At Once.

Deere loves the rainbow look, or having a lot of colors on her face. This approach to cosmetics can help an individual stand out from the cookie cutter, dull color schema that many people confine themselves to.

3. Don’t Wear Socks If You Have Open-Toed Shoes On.

Deere doesn’t believe in hiding a pair of aesthetically appealing socks beneath close-toed shoes. Rather, she likes to show them off!

4. Dress Your Age.

Deere doesn’t abide by this rule at all. Rather, she enjoys dressing up in clothing reflective of the garments a child might wear. This is a great way to get out of the normative realm and establish a unique, playful identity for yourself.

More About Doe Deere

Doe Deere is a make-up expert who has been in love with the world of cosmetics since she was a child. In youth, she enjoyed experimenting with colors and would use her imagination to construct new aesthetic schemas. She always had pencils and paints in hand and would put color on herself as frequently as possible.

Deere’s passion for the world of cosmetics remained with her right into adulthood, and this was her motivation for constructing her own make-up line: Lime Crime. This line is designed to help individuals optimize their appearance in a manner that helps them stand out as unique people rather than conforming to cookie-cutter ideals and gender norms.