Category: Fashion Tips

Fabletics Uses Different Angle to Help Women

Fabletics has always been about women and how they can include everyone with everything that they do. The company likes to be sure that they are helping people and that they can make things easier on everyone. They have tried their best to give people the best chance at a positive experience and they make sure they are showing other people what they can do to get more out of the situations they are in. This is something Fabletics has always done with their business and it has shown people the way that a company can truly care about them in different ways.


For Fabletics to do this, they had to be sure they were doing it the right way. In fact, they created the Style Quiz with the sole purpose of being able to show people what they should be wearing. With the Style Quiz, the customers of Fabletics put all of their preferences into the site. They also put their size and other information in. The personal stylists who work with Fabletics see this information and they use it to show a perfectly curated collection of clothing the customers can use when they are looking for different options.


The Huffington Post recently mentioned Fabletics and what they were doing to improve all of the things that they had to offer people. One of the biggest things they were changing the industry is the way things were marketed. In fact, they did marketing on their own terms and chose to use the power of crowds to make their marketing work. They knew that other people would follow the crowd, and they used that for their marketing. They continue to use it and it helps them to sell more clothing options than what other companies are capable of offering.


Even Kate Hudson enjoys what Fabletics is offering. She is one of the company’s ambassadors and she tries to always represent the brand. She enjoys modeling the clothes and showing people what they can get from different things. She also likes to help people by showing them the clothing choices that will work the best for them. It is something that has helped the company. It has bolstered the Fabletics reputation and has shown people what they can do and how they, too, can dress just like a celebrity who has a great sense of style.


Even when other companies are doing poorly or when they are unable to succeed in the industry, Fabletics has done well. They know what customers need. They aren’t afraid to give them all of the options they need for clothing. As innovators of the Athleisurewear industry, Fabletics knows how to make things better for their customers. The company also knows the right things to sell. Kate Hudson has helped them to come up with excellent options that will make it easier for them to fit in with popular fashions. The company is one that continues to be stylish and on-point with the trends they have.

Keep Calm and Be a Hippie With Lime Crime!


Be it fake deaths, quirky costumes, or enviable eye shadows; Lime Crime is the ultimate place, which encourages the fashion enthusiasts to express themselves unapologetically. It is essentially the brainchild of Doe Deere, a happy hippie who is perhaps the best reflector of her brand. The purple haired unconventional woman is equally popular as her brand, which boasts about offering a wide range of bizarre cosmetics and make-ups. Unlike the age old idea of a calm and poised lady, Lime Crime is created for the bold and rebellious fashionable individuals of today’s world.



“Being Normal is Boring”- Marilyn Monroe:



The distinctive feature, which immediately characterizes the indie makeup brand, is the eccentric range of color shades and items. Deere finds her inspiration from ‘the fantastic beasts’ and unicorns. Her online images speak volumes about her hobby, experimenting with makeup and fashionable outfits. It would not be an overstatement to say that Doe Deere, herself is the living brand.



Deere’s Idea of Beautiful:



Unlike the preconceived notion of beautiful, Deere does not believe in the concept of unnatural beauty. She would rather sham the standard parameters of beauty set up by the patriarchal society and encourage a person to look, sound and feel exactly as she is. In an interview, she has opened up about herself being a tomboy rather than being a beautiful and attractive lady in the high school. In fact, she never tried to look beautiful until the day; she discovered the magic and art of makeup



Turning Negativity Into Positive Attributes!



Ever since its launch, Lime Crime has witnessed highs and lows at an extreme level. The confident young woman is not at all reactionary to the criticisms. She accepts the fact, which whenever a person is trying to break the conventions he or she will always be criticized. The key factors, which has been leading to the success of the brand is the fact that the co-founder considers the customers to be ‘God’ and thus, she would never offend them. In fact, she seems to be bewitched by her work, her experiments, and her dream products.  Which can be seen on their Instagram:



Using Makeups to Cover Up the Imperfections?



Instead of using makeups to hide the flaws, the trendsetting high-quality cosmetics are meant to bring out the bold and confident individual. The cruelty-free and vegan cosmetics currently boast a reach of 2.6M of global social media.

E-Commerce Newcomer Fabletics Holding Its Own Against Amazon

Fabletics, the new kid on the block in online fashion marketing, is making its mark. It’s even gotten the attention of the e-commerce behemoth Amazon who controls almost a quarter of the market. In just three years Kate Hudson’s Fabletics has grown into a $250 million business. It’s done so by using a subscription model to provide its members with aspirational, stylish, comfortable, high-quality clothing. And the company is growing like wildfire because customers enjoy the exclusive designs, brand recognition and the overall customer experience. Fabletics has even opened physical stores.


The secret to Fabletics success is their combination of personalized service, on-trend fashion and affordable prices. They’ve used that combination to become the new type of high-value brand. They ask customers what they want and give it to them in spades. Fabletics uses “reverse showrooming” to allow members to view the fashions online and purchase them online or in store. People look forward to their new releases each month to upgrade their wardrobes. They’ve created an on going relationship by making their customers members. Plus they use input from local members’ stated preferences to stock the stores. Fabletics’ growth is due to accessibility, comfort and quality.


Fabletics was founded in 2013 by the collaboration of Kate Hudson and the JustFab Inc. team that included Don Ressler, Adam Goldenberg and Kimora Lee Simmons. Fabletics produces a line of clothing called athleisure wear. It’s a form of active wear that combines the comfort and ability to stretch of workout clothes with the styles and unique cuts of dress clothing. The result is clothing people feel just as comfortable in whether they’re at work or at play. It’s versatile clothing that helps people look and feel great and encourages them to enjoy the active lifestyle.


The company uses a subscription model where members pay a monthly fee. During the registration phase applicants tell Fabletics their likes and dislikes, dreams and aspirations. Each month several outfits are selected for them by fashion experts based on their previously expressed choices. Members can accept or reject the outfits for as many months as they like. The company has also recently added much larger sizes to give a wider range of women access to the wonderful styles that Fabletics offers. It’s all part of the company’s commitment to inclusiveness. And members love it.


Fabletics memberships are growing at a rate of 35% a year as more people become aware of the great fashions and customer experience they offer. It’s a nimble, data-aware brand that uses innovative membership programs, fast purchase options and smart distribution to satisfy the needs of its members and attract new ones. Their goal is to provide the consumer with the perfect shopping experience both online and offline.

They have to when they are forced to go toe to toe with established e-commerce giants like Amazon. Fabletics is defining themselves as a easy to use company which has a high-quality exclusive product designed with you in mind and delivered directly to your door.

Doe Deere Smashes Fashion Rules

There is no doubt that beauty and fashion rules exist, but who started them and why do we follow suit? Did some long lost culture construct an ancient story about a malevolent fashion God who struck down bad outfit combinations? Why do the majority of us listen to the same few “authority figures”?

Lately, the rules are being broken, and Doe Deere is one of the beauty and fashion pioneers make some splendid smashes. As Founder and CEO of Lime Crime, a cruelty-free indie makeup brand, Deere believes in color, glitter and in making a statement. This Russian-born and NYC-raised sexy savant is definitely a scholar of all things hair, skin, nails and clothing. No hue is too bright, nor is any pattern too bold. Deere believes in fashion and beauty as a method of self-expression. Limits simply don’t apply.

Even Deere’s image screams “authenticity”, and she is unique to the core. One day her hair may be purple. The next evening she will be sporting blue locks. Even a quick Google search will show her myriad of looks, from fairy tale princess to glamour fashion diva. There is no rhyme or reason when it comes to her appearance; instead, Deere follows her gut and, perhaps, the season.

One fashion myth that Deere has debunked is pairing bold eye makeup with bold lip color. She is notorious for sporting bold, dark colors, regularly. And Deere doesn’t only believe in dark hues. She loves wearing color all around. There are never too many for her taste, and she believes people should wear as many as they like.

Patterns and fabrics are other arenas where Deere is making changes. Why stay safe pairing one pattern piece with solids? Go nuts! Polka dots, stripes, jean, and leopard print are all safe, and people should mix and match until their hearts feel content.

Open-toed shoes are a must for many women, but unfortunately, the climate in most of the world only allows for three to four warm months per year. This can hamper our open toe, shoe wearing, enthusiasm. Right? Wrong! Why not have the best of all worlds? Pair open-toed shoes with socks and stockings, for the look you love with some extra warmth. Plus, with all the options available nowadays, sock lovers have never had more fun.

Last, but not least, don’t feel that you need to dress in accordance with your age. Remember, age is only a number! Embrace your life, style and look!

Doe Deere, Beauty Maven

While many people are indifferent about the way they look, it’s safe to say that the majority of the population wants to be as aesthetically appealing as possible. Beauty professional Doe Deere knows this, and she uses her industry expertise to help ensure that people can optimize their appearance and thereby build confidence. One of Deere’s biggest projects is breaking up normative thinking and conventional paradigms regarding how the beauty world should work. She loves using creativity principles and innovative strategies to cultivate an aesthetic that breaks through boundaries and enables each individual to develop a distinct identity. Here are some of the cosmetics rules that the beauty maven likes to break:

1. “Don’t Wear Bold Lips With Bold Eyes.”

Deere says she enjoys breaking this rule every day. Specifically, she likes to pair vibrant blue lip color with rusty-red eyeshadow palette.

2. Don’t Wear Too Many Colors At Once.

Deere loves the rainbow look, or having a lot of colors on her face. This approach to cosmetics can help an individual stand out from the cookie cutter, dull color schema that many people confine themselves to.

3. Don’t Wear Socks If You Have Open-Toed Shoes On.

Deere doesn’t believe in hiding a pair of aesthetically appealing socks beneath close-toed shoes. Rather, she likes to show them off!

4. Dress Your Age.

Deere doesn’t abide by this rule at all. Rather, she enjoys dressing up in clothing reflective of the garments a child might wear. This is a great way to get out of the normative realm and establish a unique, playful identity for yourself.

More About Doe Deere

Doe Deere is a make-up expert who has been in love with the world of cosmetics since she was a child. In youth, she enjoyed experimenting with colors and would use her imagination to construct new aesthetic schemas. She always had pencils and paints in hand and would put color on herself as frequently as possible.

Deere’s passion for the world of cosmetics remained with her right into adulthood, and this was her motivation for constructing her own make-up line: Lime Crime. This line is designed to help individuals optimize their appearance in a manner that helps them stand out as unique people rather than conforming to cookie-cutter ideals and gender norms.