If you are an avid social media user, then you’ve likely run across some Doe Deere inspired looks on your timeline and Instagram news-feed. Deere is the creative founder of Lime Crime cosmetics. The line includes some of the boldest lip and eye colors to ever hit the make up market. In 2015, Self-Made Magazine named Doe Deere as one of the Top Inspiring Female Entrepreneurs for her successful launch and continuous online sales and traffic with Lime Crime. In an article with Galore Magazine, Stephanie Janetos sat down with the self-made business woman about everything Lime Crime. From deciding on a name to the inspiration behind her designs, Janetos gives us an up close and personal look at the life of Lime Crime genius Doe Deere.
Since she was a young child, Doe Deere found herself intrigues by art. Anything that would allow her to be creative was interesting to her. She recalls being a pretty colorful kid, in more ways than one. Deere says she would dress herself from head to toe in the most colorful ensemble that she could throw together-and matching was not a requirement. Day in and day out, she toted along with pencils and paint in hand, ready to paint the world. Deere’s parents were supportive of their daughter creativity, and both supported and encouraged her interest in art.
It is much easier for a child to let their creative juices flow when dressing themselves, but not so much for adults. When you grow up, it seems that the world becomes black and white. You feel silly and childish as an adult being so amused with colors, dressing like a rainbow and painting your face. That’s why Deere created Lime Crime. After coming to the sad realization that her colorful days may have come to an end, she began searching for ways to keep her creative side an active part of her adult life. She noticed that finding makeup colors that truly matched her personality was nearly impossible. In 2006 Deere began posting make up tutorials online. Because of her creativity, and willingness to try almost anything-as long as it was safe for her skin of course, her fan base grew quickly, seemingly overnight.
While the name “Lime Crime” is extremely fitting for the bold and unique cosmetic line, Deere says that she just happened to choose the name randomly. Before sharing her make up tutorials online, she opened her own ebay store and needed a name for it. At the time, “Lime Crime” was just a cool and catchy name. Deere had no idea that Lime Crime would soon paint the faces of girls all over. She likes to call them “Unicorns” because of their courage to be different. Wearing Lime Crime requires self-confidence, and the customers of Lime Crime are some of Doe Deere’s most influential motivators. Their willingness to accept and own their uniqueness is something that Deere looks up to, and hopes that Lime Crime can inspire others to let their Unicorn horns show proudly!
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