Category: Music Streaming Business

Desiree Perez Finally Recognized

Roc Nation COO Desiree “Des” Perez has recently been tabbed by Billboard Magazine as one of the most influential music executives. The recognition has been a long time coming for Perez, who has headed Jay-Z’s conglomerate since it was formed in 2009. She is known in the industry as a no-nonsense negotiator and business-minded professional that always gets the best deal.

Des, as she is known to go by, has over 20 years of experience managing nightclubs in the New York City area. She has been a friend and advisor of Jay-Z since the 1990s and was the COO of his SC Enterprises prior to taking over at Roc Nation. She has led the conglomerate to year-over-year growth and is finally being recognized for her efforts, and what Desiree Perez knows.

Perez is known in the industry as being one to shy away from the spotlight but tough as nails in the negotiation room. She is the primary negotiator for all major negotiations with the company, securing deals like the Foundation Stadium tour and Rihanna’s Samsung deal. She also helped secure a 10-year $250 million deal from the Seattle Mariners for third baseman Robinson Cano. Perez was nominated for a Primetime Emmy award in 2015 for her work as a producer on Beyoncé and Jay-Z’s “On the Run” tour in 2014.

Her success running Roc Nation has led Jay-Z to choose her to run his new music streaming service, Tidal. The service was launched in 2015 and in January of 2016 Perez secured a deal with Sprint. The deal gave Sprint a 33% stake in Tidal for $200 million and was widely regarded in the industry as a landmark deal. It gave Tidal an immediate boost as it gained exclusive access to Sprint’s 45 million cellular subscribers. Perez is married to Juan Perez, who is the President of Roc Nation Sports, and more information click here.

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The Secret to Success in Roc Nation with Desiree Perez

When it comes to any industry, it is important for people to figure out the secret to success. One thing that seems to be a common theme with success is hard work and a thick skin. This is definitely needed in the wild and ruthless world of the music industry. For one thing, there are a lot of forces that will try everything it can to get a bad image from the stars. At the same time, it is also very hard to break into the industry to begin with. This is where one has to have someone that can help with the goals. See for additional article.

One person that is very helpful for her stars is Desiree Perez. She is someone who is very aggressive when it comes to the music industry. For one thing, that’s how people need to be in order to get somewhere. People need to have the passion not only to make music, but to be able to promote their music.They also need the help of someone who knows the industry and knows how to influence people so that she can get her stars into the limelight in Roc Nation. Desiree Perez has shown a lot of business wisdom when it comes to her artists.  Related article to read on

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Desiree Perez is especially helpful with Rihanna’s career. She has been making sure that all of her events are hits. Des has a lot of marketing skills that could work well with Rihanna. Rihanna’s success and star status comes mostly from Desiree’s advice and marketing for her. One thing that people need in order to be a star is someone who is able to put in a lot of marketing and publicity work for her. A star also needs someone who can advise them on how to act in public because publicity can bring forth a lot of pressure.  For timeline activity update, hit on

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Desiree Perez: A Partner for the Music Industry

Roc Nation is an American entertainment company that was established in 2008 by Jay-Z that aims to partner with the biggest names in the music industry. One of the top executives of Roc Nation is Desiree Perez, who is making sure that the best deals are the only ones being agreed upon for the benefit of the company. Roc Nation is active all throughout the United States, and they have offices in the country’s major cities. They also have previous contracts with musicians for so many years, including the likes of Rihanna, Demi Lovato and Lil Wayne. Aside from partnering with individual musicians, Roc Nation also tend to partner with other management and recording companies and studios, and just recently, they started focusing on being a full service entertainment company. Roc Nation currently has their own record label, talent agency, touring company, concert production company, music company, TV production company, film studio, and a music publishing house.  Related article on

The founder of Roc Nation, Jay-Z, is signed with another entertainment company named Live Nation. However, this $150 million contract is soon to end, as it was first signed in 2008 and the deal would last for a decade. Jay-Z is planning to switch to his own company instead, and would not sign any more deals with third party companies. Jay-Z stated that he plans to purchase Live Nation instead, and if they won’t agree with his plans, he will just sell them stakes from his own Roc Nation. Live Nation on the other hand, stated that once Jay-Z is out, they would tend to move away from the music industry as well. However, other sources reveal that Live Nation still wants to have their concert contracts with Jay-Z renewed.  Check this on

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Desiree Perez, one of Roc Nation’s top executive, has been reported to be meeting with Universal Music Group executives. She has been seen meeting with the chairman of the UMG, tagging along Jay-Z with her. For an update of Dez timeline activities, click on  This meet up has sparked some speculation that UMG is interested in buying stakes from Roc Nation. Desiree Perez stated that their move is for the benefit of Roc Nation, and they’ll do everything that would help their company reach the top. For blogs and updates from Dez, visit

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Shifting Investments in the Music Industry: Jay-Z and Live Nation Split

The music industry works in a similar fashion to other industries in the world economy; it survives on investments in talent. Companies and organizations invest in the music industry’s artists, recorded music, touring and merchandising. The investment deals give artists and producers capital to create popular music and crowd-pleasing shows.

Ten years ago, Jay-Z entered into an investment deal with live entertainment giant Live Nation, but the deal is nearly over, and Live Nation has not expressed interest in renewing its terms of investment with the rapper. The $150 million deal with Live Nation included interests in recorded music by Jay-Z and other artists on his label Roc Nation. While sources with information on Live Nation have made it clear that the company plans to keep its lucrative touring and live entertainment relationship with Jay-Z, its future plan no longer includes investments in recorded music, check  The end of Live Nation’s support of Jay-Z and other artists on his label leaves investment opportunities open for other possible funding sources.

The top executive for Roc Nation, Desiree Perez, and Jay-Z wasted no time fielding offers and seeking to build investment relationships with new music groups such as Universal Music Group. Even though no business relationship has been finalized, meetings like the one with representatives from UMG highlight new possibilities for the future of Roc Nation’s recorded music projects.   Interesting article on

Desiree (Des) Perez, Trusted Management for Roc Nation and Its Artists

Including Desiree Perez in talks with some of the biggest names in music is a strategic move and has resulted from her long track record with Jay-Z and his artists, including Rihanna. More about Dez here.   Perez has been working with Jay-Z for 20 years, negotiating arrangements for the rapper and other unique deals like the relationship between Rihanna and Samsung. Head over to for an additional reading.

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