Category: Music Streaming Industry

Desiree Perez Finally Recognized

Roc Nation COO Desiree “Des” Perez has recently been tabbed by Billboard Magazine as one of the most influential music executives. The recognition has been a long time coming for Perez, who has headed Jay-Z’s conglomerate since it was formed in 2009. She is known in the industry as a no-nonsense negotiator and business-minded professional that always gets the best deal.

Des, as she is known to go by, has over 20 years of experience managing nightclubs in the New York City area. She has been a friend and advisor of Jay-Z since the 1990s and was the COO of his SC Enterprises prior to taking over at Roc Nation. She has led the conglomerate to year-over-year growth and is finally being recognized for her efforts, and what Desiree Perez knows.

Perez is known in the industry as being one to shy away from the spotlight but tough as nails in the negotiation room. She is the primary negotiator for all major negotiations with the company, securing deals like the Foundation Stadium tour and Rihanna’s Samsung deal. She also helped secure a 10-year $250 million deal from the Seattle Mariners for third baseman Robinson Cano. Perez was nominated for a Primetime Emmy award in 2015 for her work as a producer on Beyoncé and Jay-Z’s “On the Run” tour in 2014.

Her success running Roc Nation has led Jay-Z to choose her to run his new music streaming service, Tidal. The service was launched in 2015 and in January of 2016 Perez secured a deal with Sprint. The deal gave Sprint a 33% stake in Tidal for $200 million and was widely regarded in the industry as a landmark deal. It gave Tidal an immediate boost as it gained exclusive access to Sprint’s 45 million cellular subscribers. Perez is married to Juan Perez, who is the President of Roc Nation Sports, and more information click here.

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Desiree Perez Bucks The Trend For Male Music Executives

The Roc Nation brand has moved far from its roots as a record label to become a media company with its fingers in many different pies from music, to live shows, and even a sports based department. One of the main areas of success for the Roc Nation brand has been the development of the negotiating team at Roc Nation, headed by Desiree Perez, one of the few female music executives in the world who has reached the very top of the Roc Nation team as its chief negotiator in business deals.

The skills of Perez as a negotiator have been shown over the course of her career through her ability to create the best possible deals for individual artists and the Roc Nation brand as a whole; Rihanna’s “Anti” tour is a prime example of the success Des Perez has achieved as a leading negotiator as she tied up a reported $25 million sponsorship deal with electronics giant Samsung.  Check Another recent success for the Roc Nation brand was the continuation of the $150 million decade-long recorded music deal initially signed in 2008 between Roc Nation and the Live Nation live entertainment team; initially negotiated by Desiree Perez the deal has now been extended as both sides believe it has been a major success. Related article on

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Desiree Perez has been at the top of the entertainment business for over two decades as she has been the head of SC Enterprises for an impressive two decades. Perez will always find herself linked to the Roc Nation head Jay-Z, who has been a major supporter of her career and appointed the leading executive to the five-person “Hova” collective in charge of the management of the Roc Nation brand.  Check

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In 2008, Roc Nation signed a lucrative ten-year partnership with Live Nation. However, the ten years will elapse in 2018 and executives at Roc Nation who include Desiree Perez and Jay Z are looking for other music companies to buy in the stakes of their company.

Speculations are rife that Live Nation will not extend the 360 deal. However, the music company will continue with the touring deal. Although Live Nation has a mutual and productive touring deal with Roc Nation, they are not likely to renew the recorded music and artists’ rights portion of the deal. Check

In a progressive move, Desiree Perez together with Jay Z held a meeting with Sir Lucian Graingethe CEO and chairman of Universal Music Group in Santa Monica, California. This move has been speculated by many as a sign that Universal Music Group is looking into buying a piece of Roc Nation. Sources have already revealed that Universal has a distribution deal with the music company which is a meager portion of the artists’ side of the business.

However, if they plan to take in more from Roc Nation, they could end up getting a sizeable stake in the company. Roc Nation artists include famous personalities such as Meek Mill, Jay Z, Shakira, Rihanna and many others. A Universal confidant is also optimistic that furthering their partnership with Roc Nation will be a great move.

About Desiree (Dez) Perez

Desiree Perez is a Roc Nation executive who plays many roles in the music label. However, her main role is the Chief Operating Officer of Roc Nation. Other chief roles that the tough negotiator plays include publishing, management and labeling operations. Desiree was also very instrumental in sealing Rihanna’s Samsung deal.  Read more about Dez on

Apart from playing these roles, Desiree Perez has also been Jay Z close confidant for almost 20 years. The SC Enterprises manager is also part of the special Hova Circle of influence which runs important sections of Roc Nation.  Related article on

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Desiree Perez Rocks Roc Nation

In 2008, rapper Jay Z signed a $150 million deal, spanning ten years, to work alongside Live Nation. This deal was mind-blowing when first announced and affectionately called the “360 deal”. Now that deal is finally coming to an end, and it is time for Jay Z to find a new group to take stakes in his recording contract with Roc Nation. Jay Z and Live Nation have the option to sell their Rock Nation stakes to other team, or they could just decide to buy the company.

Live Nation has mentioned that would like to continue with Jay Z’s touring deal even though they are no longer going to be involved in recording his music. They ultimately decided not to extend the “360 deal” because their initial plan was to buy Jay Z’s rights and recording music. That is no longer the plan because they are not a music recording company anymore. Now they just want to tour with him because that was very profitable.

Some of the artist at Roc Nation are very famous and respected people in the industry. The names include people like Jay Z, Meek Mill, Shakira, Fat Joe, and Rihanna. Jay Z’s favorite Roc Nation executive, Desiree Perez, had a meeting in Santa Monica with Sir Lucian Grainge recently. Sir is the Chairman and CEO at Universal Music Group. Desiree might have scored a deal with UMG for Roc Nation. More of this on igstars,com.

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Desiree Perez has worked closely with Jay Z for twenty years now. She previously worked with SC Enterprises, ran their track, and kept everything in order.  For timeline updates and blog reading, visit Dez page.  It is thanks to her tough negotiating skills that Rihanna was able to score such a lucrative deal with Samsung. She now works as an executive at Roc Nation. She is responsible for labeling operations, publishing, and coverings the setions of management. Related article on

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Desiree Perez Drives Tidal Up Through the Ranks

No one ever said it was going to be easy to make it in the music industry but Tidal Executive, Desiree Perez is certainly making it look easy. The wife of rapper “OG” Juan Perez and owner of Roc Nation Sports, Perez is already a successful business owner. She’s managed to transform underdog Tidal into a legitimate music streaming platform and shows no signs of slowing down. Even after several setbacks, including the withdrawal of 2 CEO’s, she has been working tirelessly to bring exclusive content and ensure great deals for the artists. It’s paying off; Tidal has managed to score contracts with some great artists.  Check on for related article.

Big name co-owners like Rihanna, T.I and Beyonce have released exclusive content on the site, as well as Kanye West’s new release The life of Pablo, which has driven app downloads substantially. Additional article on  Tidal says they are focusing on marketing new music to a younger generation of listeners. They certainly are shoving their way through the crowd of music streaming apps to bring you new and upcoming music rather than the same old cuts. Desiree Perez is the driving force behind it all. Even without the funds that competitors like Spotify and Apple have, Desiree has managed to gain steady ground for Tidal. It has been downloaded by over 1 million trial subscribers since February.

Will Tidal be able to hold its ground in the highly competitive market? Desiree certainly has the drive, talent and business savvy to bring it to the top. Current CEO and former SoundCloud Chief Business Officer Jeff Toig seems to have enough faith to have left his position at SoundCloud and millions of fans appear to share their belief. For updates on Dez recent timeline activities, hit on

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